Are you ready to have Facebook take over your phone?

facebook-home

Facebook CEO Mark Zuckerburg revealed on April 4, 2013 that Facebook will be releasing software in the U.S. on April 12, 2013 called “Facebook Home”. Essentially, the Facebook Phone will not be a phone. Facebook has chosen to release it on an HTC first. Personally I would have thought that iPhone would have been given priority but I digress. Facebook Home automatically launches over the … [Read more...]

National Labor Relations Board Steps into the Social Media Scene

employees in social media

Along with a fresh near year, we are seeing a fresh new protection on the formerly precarious practice of employees posting their comments about their employers’ activities on social media sites - under certain conditions. Over the past two years I’ve made a couple of blog posts on the topic of employer/employee issues in social media.   Why?  Well, many employers took a hard line stance … [Read more...]

Social Media: A Megaphone for Word of Mouth

social media as word of mouth

Word of mouth has a whole new meaning with the emergence of social media.  It used to be that if someone had something to say about a company they would tell their friends and family.  And yes this could spread, especially if it was something bad, but it had an end point.  Now days, with social media sites being such a large and influential part of people’s lives, our experiences can be read … [Read more...]

Top 5 Twitter PR Fails of 2012 – Brands, trademarks and reputations on the line

We all know the enormous reach and power social media can create for a brand. It doesn’t take long for 1 tweet or Facebook comment to snowball into a social media nightmare, turning PR and Marketing faces red and tying that inevitable impossible-to-untie knot in your stomach. Not a great feeling for yourself or your brand. So, what went wrong in 2012? Here is a list of the top 5 Twitter PR … [Read more...]

Mitigating Labor Unrest and Brand Reputation Risk on Social Media

walmart black friday

Ok, let’s pretend you are Walmart. Thanksgiving is just around the corner and you’re revving up the marketing machine to start promoting the you-know-what out of Black Friday.  You’re ready to go, so much so that you’ve decided that you’re going to kick off Black Friday at 8pm Thursday. You think abiding by the “Friday” portion of the holiday’s name is for less important retailers … [Read more...]

Privacy and Proxy services: A heated debate

domain name privacy

Your first question probably is: What is a Privacy and Proxy services and how does it affect me? To answer that we must first answer what is Whois? The Internet Corporation for Assigned Names and Numbers (known as ICANN) regulates registrars. Whenever someone registers a domain (gTLD) though an ICANN accredited reseller or registrar, they are required to post their contact information on the Whois … [Read more...]

Small Businesses’ Social Media Mistakes

small business social media mistakes

The Business Insider posted their list of the top 16 terrible social media mistakes you’re making and while all 16 points are valid, I bet there is more than one small business owner who has no previous experience with reputation management and could not/would not be able to solve all 16 mistakes on their first try. And while it is still important that you work towards fixing them all, I’ve … [Read more...]

Build Your Company With Brand Evangelists

brand monitoring

Before you can determine whether or not enlisting brand evangelists will be worth the effort, you need to know a little about them.  A brand evangelist is a customer who voluntarily promotes your brand. Yes, that’s right, brand evangelists provide free marketing! Brand evangelism is a form of word of mouth marketing where customers recommend a brand based on their own credibility.  These … [Read more...]

Be Smart to your smart phone; malware is lurking!

mobile malware

Judging by all the hoopla, hype and hysteria last week of the new Apple iPhone 5 release along with all the upcoming or just released new smart phones, tablets and everything in between, I thought it would be a good idea for all of us to take a deep breath and exhale. Now, doesn’t that feel better? If one scrolls through the Technology or Business section of their favourite Daily, there are … [Read more...]

Fourth Amendment Won’t Protect Your Facebook Privacy Expectations

fourth amendment and facebook

Online profiles have become a mine of personal information ready for the picking, most profiles’ security settings have not been set properly and anyone with an internet connection can browse through it and find any piece of information on you, even things you don’t want the world to know. Even when security settings are in place, various social networks have been criticized for their weak … [Read more...]