Internet Threats Blog
There are many ways in which a company can unknowingly destroy their online reputation and with so many social networking sites to work with it is not uncommon to see a company struggle with the consequences of an unwanted mishap. Take Twitter for example, with only 140 characters many companies have managed to sound sexist, racist, egotistical and downright offensive. And as we have mentioned … [Read more...]
We’ve blogged about Twitter mishaps and social media fails before, and we have warned companies to implement social media policies for employees. According to a survey done by the Society of Human Resource Management, almost 40% of companies have a social media policy in place; out of those, a third has taken disciplinary action against an employee in the past year. The latest victim of a … [Read more...]
It is no secret that negative reviews can damage your reputation. When crisis strikes, a brand is affected in its entirety. Stakeholders pay the price, managers pay the price, and eventually customers will pay the price when they are forced to switch their business somewhere else. In most cases, it is not the initial crisis that causes most of the damage; it is an inadequate response from a … [Read more...]
The 15th annual International Customer Service Association, Toronto chapter convention will take place on May 10th and 11th of this year.BrandProtect was fortunate enough to be invited to participate this year, offering a presentation on The Power of Social Media: From the Bright Side to the Dark Side. This in a unique opportunity to present our industries views and thoughts on brand … [Read more...]
For any company that does business online, hearing that you’ve been involved in a data breach is quite possibly the worst news to hear. Last month it was the online transaction processing company Global Payments, who joined the likes of Epsilon and Sony in the list of high profile data breaches in recent memory. These breaches not only affect the existing customer base but can also do … [Read more...]
UPDATE - May 10, 2012 - ICANN intends to re-open TAS on May 22, 2012 with the closing date being May 30, 2012. Also, ICANN is offering a full refund to any applicant that wishes to remove their application before the reveal day. The process of acquiring a New gTLD (generic top level domain) is in full swing…or is it? The New gTLD registration deadline to register and request a TLD … [Read more...]
It is no secret that negative reviews can damage your reputation. We have been urging companies to monitor their social media presence and respond to online chatter in a promptly and efficient manner to prevent it from escalating into a full blown PR disaster. Companies have known for a long time that turning a negative review into a positive is the best form of word of mouth advertising there is. … [Read more...]
Most businesses today understand the need of having their own website, but most of those businesses don’t monitor their websites and even more don’t know how to react when their sites have been compromised. A study conducted which surveyed over 600 website owners and administrators whose sites had been compromised showed that 63 percent of website owners didn’t know how they were … [Read more...]
A couple of years ago I wrote a post: "Brands Fail to Capitalize on Twitter Marketing Opportunities” on the BrandProtect blog. In the post I relayed some surprising information about Twitter and brands, citing 360i whitepaper findings that brands were under-utilizing the Twitter platform. It was noted that “while consumers use Twitter as a conversational medium, most marketers aren’t … [Read more...]
Even if your company has no plans of entering the mobile market, you need to be on the constant lookout for cybercriminals who wish to use the popularity of your brands for criminal purposes. The mobile market has exploded in recent years and companies have not yet caught up with the security and protection needed to fight back cybercriminal activity. BrandProtect is always committed to providing … [Read more...]
