Internet Threats Blog
There are many ways in which a company can unknowingly destroy their online reputation and with so many social networking sites to work with it is not uncommon to see a company struggle with the consequences of an unwanted mishap. Take Twitter for example, with only 140 characters many companies have managed to sound sexist, racist, egotistical and downright offensive. And as we have mentioned … [Read more...]
It is no secret that negative reviews can damage your reputation. When crisis strikes, a brand is affected in its entirety. Stakeholders pay the price, managers pay the price, and eventually customers will pay the price when they are forced to switch their business somewhere else. In most cases, it is not the initial crisis that causes most of the damage; it is an inadequate response from a … [Read more...]
The 15th annual International Customer Service Association, Toronto chapter convention will take place on May 10th and 11th of this year.BrandProtect was fortunate enough to be invited to participate this year, offering a presentation on The Power of Social Media: From the Bright Side to the Dark Side. This in a unique opportunity to present our industries views and thoughts on brand … [Read more...]
For any company that does business online, hearing that you’ve been involved in a data breach is quite possibly the worst news to hear. Last month it was the online transaction processing company Global Payments, who joined the likes of Epsilon and Sony in the list of high profile data breaches in recent memory. These breaches not only affect the existing customer base but can also do … [Read more...]
It is no secret that negative reviews can damage your reputation. We have been urging companies to monitor their social media presence and respond to online chatter in a promptly and efficient manner to prevent it from escalating into a full blown PR disaster. Companies have known for a long time that turning a negative review into a positive is the best form of word of mouth advertising there is. … [Read more...]
The topic has been trending since it exploded in March. There are numerous stories of companies who have coerced their employees (or future employees) onto giving them access to their personal Facebook accounts. In the U.S., where this “trend” has been spotted, the latest victim isKimberly Hester, a teacher’s aide at Frank Squires Elementary in Cassopolis who is currently involved in a legal … [Read more...]
Who doesn’t like free stuff? I remember as a kid I was always fascinated by the free toy I could receive in my “Fruit Loops” cereal box. Today, free merchandise is far more complicated. Social media marketing has become a staple for many businesses. With the rise of new social media marketing tools like Facebook, Twitter and most recently, Pinterest, we have seen a rise in newly targeted … [Read more...]
More than 9,000 intellectual property professionals will convene May 5–9 in Washington, D.C. for INTA’s 2012 Annual Meeting– the premier trademark event for networking, continuing legal education, and committee and client meetings. This year’s Annual Meeting will feature valuable skill-building workshops, industry breakouts, interactive table topics, and trademark law sessions focused … [Read more...]
The tales of Social Media blunders by brands in 2011 are well documented. Three that come to mind are: 1) the Chrysler Twitter oops that was more the fault of the marketing company employee who thought it wise to insult the citizens of Detroit; 2) Charlie Sheen, who I realize is not really a brand, but the damage/attention that was the result of what outsiders viewed as a very public meltdown was … [Read more...]
For years now, cybercriminals had gotten comfortable and pretty much taken over the control of the .ru Top Level Domain (TLD). According to ZeuS tracker, the .ru TLD was the most common TLD associated to criminal activity online. Because nobody likes having their TLD associated with online scumbags, the Coordination Center for TLD RU finally decided to step in and cleaned their reputation by … [Read more...]
