How Paxfire and U.S. ISPs hijacked billions (and what brands can do to boost their protection)

trademark, paid placement, traffic diversion, brand protection

Just recently Paxfire – a company based in Virginia – has gone under fire after accusations that the technology firm has been working alongside various US ISPs to intercept and redirect users’ search queries while making a profit out of it. Although it is not clear to what degree the ISPs knew of Paxfire true intents, they have all terminated their contracts. Paxfire, along with Internet … [Read more...]